Phthalate. Bet you are pronouncing it wrong.  Pronounced THAL-ates

Phthalates are man-made chemical “plasticizers”, meaning they’re used to soften plastics and make them more flexible and durable. Another prime use of phthalates is to help dissolve ingredients into a solution. They’re what makes plastic wrap bendy, nail polish smooth and resilient, and shampoo “goopy.” They’re in almost everything we touch: food containers, cosmetics, cleaning supplies, children’s toys, medical devices, art supplies and so much more. New car smell? That’s phthalates! Pesticides on conventional produce? Yep, filled with phthalates, too. They’ve gotten so ingrained in our culture, that roughly 95% of the population has detectable levels of phthalates in their urine (ewww!) The fact is: phthalates are harmful to you, your pets, and the planet. They can impact your natural hormones and can lead to serious health issues, like lower fertility, development issues and higher risk of cancer. While the rest of the home scent aisle may be full of phthalates and nasty ingredients, you can count on IAAT to  leave them out of your air. IAAT chooses to use phthalate-free fragrance oils in the candle line, reed diffusers and soaps because it’s simple: when you know better, you can do better. Although it’s basically impossible to live a phthalate-free life on planet Earth, that doesn’t mean you shouldn’t do anything. Opinions and facts are varied, but it’s better to play it safe, especially when it could impact your health. So check those labels, rethink your food, reuse those plastic-free bags, chose phathalate-free fragrances and go on your merry way to a less-phthalate life. Because why the phuck wouldn't you!